nod
Someone who knows, telling you quietly

We find every rep the twenty conversations a month worth having.

And we tell you, every month, how many of them we got wrong. One account a day each, with a reason, the evidence behind it, a way in, and a date it stops being true.

Be honest

Do you have an outbound problem?

Check all that apply.

Who we're against

We are against more.

The visible face of it is the AI SDR. Agents that dial, agents that write, agents that send. The pitch is a thousand personalised emails before lunch. The result is an inbox everyone has learned to ignore.

But that's a symptom. The enemy underneath is an entire industry whose only product is a bigger number.

Priced per contact

The data vendor makes more money the more names you buy, whether or not any of them were worth having.

Priced per send

The sequencer makes more money the more messages you push, which is the exact behaviour that broke the channel.

Priced per meeting

The agency makes more money the lower the bar for a meeting gets. You find out three weeks later.

Not one of them makes a penny when you do less. We charge a flat fee, so we do.

The honest bit

Keep doing what you're doing. Just not with all of it.

You're running generic sequences across a few hundred semi-ICP accounts. Not because you think it works, but because targeted never paid you back for the effort. Fine. Leave that running.

Spend half your team's time on the one a day each we send instead. Nobody personalises at volume, whatever your vendor told you. So stop trying, and put the effort where it's worth spending.

Your batch

Hundreds of accounts, no clear trigger, automated, generic. Low effort, and that's the right amount of effort. We don't touch it.

Your plays

One a day, per rep, addressed to them by name. One reason each, the evidence behind it, and a way in. Half the team's time goes here.

The difference

What changes on Monday

What you haveWhat you get
4,000 accounts in a CSVOne a day, per rep, capped
"Matches your ICP"The podcast clip, timestamped, with a link
Contact detailsA named route in, or an honest flag saying there isn't one
A list that never expires, so it rots in the CRMEvery account has an expiry date and we delete it publicly
Nobody knows which trigger worksPublished hit rate by trigger type, every month
The vendor claims credit for everythingA signed account ledger on day one, so sourced means sourced

9:02am, your channel

One nod this morning.

Not a lead. Not a list row. Someone who knows, telling you quietly which one to go after and why. A rep can act on it without doing any research first, and check the whole thing themselves in under a minute.

New in seat Done it before Sources on the card Real card, name changed
Account
A UK retail group with tens of thousands of staff, most of them on a shop floor rather than at a desk, and a turnaround plan it has made public.
Person
Marion Ashby · Head of Internal Communications 2 months in seat View profile
Why now
She has built the employee intranet twice before, and she is one of the few communications leaders who can tell you what it did to adoption. Nearly twenty years ago, at a global confectionery business, she ran the pilot to build a new company intranet and posted the uplift in usage it produced at go-live, in her own words, as a multiple rather than a percentage point. The year after, at a global engineering group, she was communications lead on redeveloping the UK employee portal for more than ten thousand staff.
Evidence
Profile › Experiencecurrent role, start month listed Profile › Experiencethe confectionery role, with her own description of the result Profile › Experiencethe engineering role, the year after
Route in
None found. Nobody on your team has worked with her, and we won’t invent one. This is a cold call, and the three facts above are what make it land.
The ask
Twenty minutes on doing the intranet again here, before she picks a platform. Not a demo.
Watch out for
Her profile headline still carries the title from her last job, not this one. Use the role she actually holds. Getting that wrong is how a rep sounds like a database.
Working it Not for me Already in play Bad data

Those four buttons are how we learn. Press the third one and we stop showing you accounts your team already owns. Press the fourth and one of us replies in that thread within a day. This is a real card we built this week, with the name, the company and the source links changed, because a real card belongs to the customer it was made for. On the one that went out, every link opened the page the claim came from, and the whole card took under a minute to check. That is the only kind of card we send.

The rules we hold ourselves to

Less, on purpose

1
a day, per rep, maximum. Some days none, because nothing cleared the bar.
3
trigger types running at once. Not twelve. You can't learn from twelve.
1
reason per account. If it needs two to justify it, we don't understand it.
60s
to verify any of it yourself. If you can't, it shouldn't have been sent.

Read this bit properly

Who this is for

A fit

  • 15 to 50 reps
  • Average deal size above £30k
  • Already spending six figures a year on GTM tooling
  • Your reps are good. The list is the bottleneck
  • You'll connect your CRM and calendar, read only

Not a fit

  • Under 10 reps, or deals under £10k
  • You want us to do the sending
  • You want volume, and you want it this week
  • You won't connect anything, so nothing can be measured
  • You're looking for a tool your team logs into

What you don't get

There's no tool. That's the point.

No new tab at the top of your browser. No logo in the corner your team wonders about. No onboarding, no training, no seats, no dashboard nobody logs into.

There is AI in this. You never touch any of it. You see what comes out, in the channel your team already sits in, and you tell us whether it was any good.

Start here

One account. Free. Then decide.

We'll read your website, work out who your customers are, and find one person who used to work at one of them and has just landed somewhere new with a budget and the same problem. You'll get the account, the reason, the evidence, and how to get in.

No call. No CRM access. No trial to sign up for. If the account's no good, tell us and we'll have learned something.

Get your first nod

Takes us about an hour. Takes you about a minute.